Ideas flavored with crazy are best served right now

There are a couple of very interesting articles just around the corner from here …

The piece on “on hold” music or information is interesting (Why do we find waiting on hold so irritating?). What’s best when you have to put your customer on hold in the phone? Music, updates on their place in the line until served or some repetitive announcement over and over again? I know what I personally prefer, and apparently it’s the same as the majority, so there’s no grey zone here, just do the thing that works, no room for creativity, you get it when you read the article …

Every customer-interaction is some sort of communication, and communication follows the same basic guidelines whether it’s mail, face-to-face or advertising, be clear, be specific, get to the point as soon as possible. (Write an eye-catching headline for your content) is applicable all over the web of customer touchpoints, just remember to bring your lovable personality and you’ll rule the world in just a minute. Don’t forget to show this article to your sales staff, they could probably turn the info into money in a matter of minutes since skills in mail-conversation is a big part of the sales-departments arsenal nowadays.

Something else that deserves a large spoon of attention-yoghurt is the fact that we’re in late spring/early summer. What’s “attention-yoghurt”?
You know when it’s to hot to be really hungry, you tend to eat a second breakfast for dinner. A classic “te och macka” meal where yoghurt is a big part nowadays. The large spoon of attention-yoghurt is flavored with facts about how the human brain reacts to warm weather. It’s searching for new beginnings, new partners, improvements etc. People divorce in the spring (looking for change) and babies are born in autumn (people obviously found something …).
When the sun is up the threshold is lower to test new or even crazy ideas. The guard is down. If you got some last minute, not so big campaign starting, try taking our more than traditionally open mind into account …

My wife mentioned having a third baby yesterday, that’s a sign of spring alright … Had it been a couple of months ago I’d label it as madness, but the springy warmth makes me consider it …
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